Rolling Stone is a US magazine that started in 1967 in San Francisco in which it publishes every two weeks. The magazine has changed significantly since it started. It started with identifying with the hippie counterculture but rapidly moved into the politics in 1970. By 1980s the publication operation was moved to New York to be closer advertizing and financial industry centers. It is now devoted to music, politics and popular culture. The magazine is known for its diversity content, although always synonymous with the rock and roll way of life. It has also started to target younger readers and offering more sex-oriented content. Although the magazine has changed, it has many of the same features as it did when it stated such as, National Affairs and Rock and Roll.
A magazine like this is a great way for artists to make a headline. “The right kind of music criticism at the right time has become an integral step in the business of selling records and sustaining a musical career" said by Brennan in the article read in week 10. The audiences that Rolling Stone gets are those interested in artists and music so whatever press you get in this magazine can either hurt or boost the ratings.
http://en.wikipedia.org/wiki/Rolling_Stone
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